Threat of substitutes
THREAT OF SUBSTITUTES
Threat of substitutes refers to when companies are required to compete with other industries who are offering similar products that can replace theirs.
- Jeff Short, YouTube (2015, May 14). Threat from Substitutes
Retrieved from: https://youtu.be/DmqNpTiPrcM (Last accessed 2020, Mar 4)
- Industry competition and threat of substitutes: Porter’s five forces (2020). Retrieved from: https://learn.marsdd.com/article/industry-competition-threat-of-substitutes-and-porters-five-forces/ (Last accessed 2020, Mar 4)
- Porter, M. (1998). Competitive Strategy. New York: Free Press, pp. 27-29.