Threat of substitutes
THREAT OF SUBSTITUTES
Threat of substitutes refers to when companies are required to compete with other industries who are offering similar products that can replace theirs.
Read more:
- Jeff Short, YouTube (2015, May 14). Threat from Substitutes
Retrieved from: https://youtu.be/DmqNpTiPrcM (Last accessed 2020, Mar 4) - Industry competition and threat of substitutes: Porter’s five forces (2020). Retrieved from: https://learn.marsdd.com/article/industry-competition-threat-of-substitutes-and-porters-five-forces/ (Last accessed 2020, Mar 4)
- Porter, M. (1998). Competitive Strategy. New York: Free Press, pp. 27-29.