Porter's Five Forces Model
INDUSTRY/COMPETITIVE ANALYSIS
USING PORTER’S FIVE FORCES MODEL
Industry analysis (also known as Porter’s Five Forces Analysis) can be used to determine how attractive a market is. It also gives you an understanding of the industry’s competitive landscape and a starting point for your business strategies.
Read more:
- MaRS Startup Toolkit. (2020), How do I identify competitors?Retrieved from: https://learn.marsdd.com/article/identify-competitors/ (Last accessed 2020, Feb 4)
- Mister Simplify, YouTube (2018, Nov 7). The Porter's 5 Forces Model - Simplest explanation ever. Retrieved from: https://youtu.be/thNlGrpTHlQ (Last accessed 2020, Feb 4)