Product/Service Analysis

PRODUCT/SERVICE FEASIBILITY ANALYSIS

Before the product or service is launched to the market, startups should be confident that it is something needed by customers before they start developing it. Product/Service Feasibility includes 2 main components:

① CONCEPT TESTING

Read more:

Concept testing and why it’s important - citizenme
https://www.citizenme.com/public/wp/concept-testing-important/

② USABILITY TESTING

Read more:

Usability Testing 101 - Nielson Norman Group
https://www.nngroup.com/articles/usability-testing-101/
Usability Testing - usability.gov
https://www.usability.gov/how-to-and-tools/methods/usability-testing.html

Source:
Get Knowledge, YouTube (2017, Sept 6). Feasibility Analysis | Entrepreneurship (Chapter 3). (02:00-04:44)
Retrieved from: https://www.youtube.com/watch?v=IZcpCfskoys (Last accessed 2020, Jan 30)