29 Jul 2022 02:30pm - 04:30pm

Social Impact Academy #4 How to pitch your social business for funding

Event Date: 29 Jul 2022 02:30pm - 04:30pm

Type: Workshop 

Organizer: Office of Research and Knowledge Transfer Services

Coordinator: Social Innovation Team

Social Impact Academy

Social Impact Academy is a by-invitation-only series of social business workshops designed for participants who are in the process of developing a social enterprise and bringing a product or service to the market. It is supported by Social Innovation Circle, organized by Social Innovation Team, ORKTS.

The workshops are led by Mr. Mark Cheng, the Founder and Managing Partner of Social Innovation Circle, an online coaching platform which every year teaches hundreds of social entrepreneurs in how to raise impact investment. Mr Cheng is a leading impact investor who has invested in and helped raise over USD 250M for 100+ social ventures worldwide in many different sectors, including education, healthcare, and climate tech.


How to create a Social Business Plan – 6 May 2022 (via zoom 2-5:30pm)

  • Understanding the 3 phases in the life-cycle of a social venture
  • How to build through iteration - the Lean Start-up methodology
  • How to define social and business milestones
  • How to create a growth and impact forecast
  • How to turn a business plan into a funding proposal

How to measure and report social impact – 10 June 2022 (via zoom 2:30-4:30pm)

  • How to quantify social impact
  • The classic log-frame approach to measuring inputs, outputs, and outcomes
  • How to think about systemic social impact
  • How do you measure non-financial related social impact
  • How to indicate impact when you don’t have much data or track record
  • How to calculate a simplified Social Return on Investment (SROI)

Creating a Financial Model for your Social Venture – 8 July 2022 (via zoom 2:30-4:30pm)

  • How to model the revenues and costs
  • How to create a sales forecast
  • How to calculate financial and social returns
  • How to value the social enterprise

UPCOMING Workshop:  How to pitch your social business for funding – 29 July 2022 (UGA, InnoPort | 2:30pm - 4:30pm)

  • How to tell a compelling impact story for investors
  • A 6-point framework for what needs to be in a pitch
  • Which are the critical numbers that investors are looking for
  • How to explain social impact to investors
  • How to describe your product or service
  • How to make a fundraising ask to investors

Social Innovation Team: Ms Dorothy Hui: dhui@cuhk.edu.hk